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OUR HERITAGE MAGAZINE
 When SOHO was founded in 1969 the organization went from 30 members to 164 in less than three months and published their very first newsletter within that same short time. It was called simply Save Our Heritage Organisation. It wasn't until 1976 during the bicentennial when reflecting on the country's heritage became the national pastime that it changed to Reflections.
What was right for that time doesn't quite fit today. SOHO spends little time reflecting these days; it is an action-oriented group that looks to the future and the importance of saving San Diego's past for that future. At the January '07 board meeting, it was voted to return the publication to its original name. From a branding perspective it makes sense; it is important that the name of our organization and our publication are aligned. Returning to our roots and placing the focus on our name promotes organizational identity, and leaves little doubt as to who we are and what we do.
We felt the time was right for a complete redesign. We began with changing the cover from headlines and articles to the visual significance of a single photo. That same idea is carried inside with photos and other graphics to tell the stories and place emphasis on the significance of the historical resources that grace our region. Inspired by who and what SOHO is emboldened us to create a publication with an image more in line with that.
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