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From the Editor
A new look with an old name
By Alana Coons
Cover of first SOHO newsletter, 1969
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When SOHO was founded in 1969 the organization went from 30 members to 164 in less than three months and published their very first newsletter within that same short time. It was called simply Save Our Heritage Organisation. It wasn't until 1976 during the bicentennial when reflecting on the country's heritage became the national pastime that it changed to Reflections.
What was right for that time doesn't quite fit today. SOHO spends little time reflecting these days; it is an action-oriented group that looks to the future and the importance of saving San Diego's past for that future. At the January '07 Board meeting, it was voted to return the publication to its original name. From a branding perspective it makes sense; it is important that the name of our organization and our publication are aligned. Returning to our roots and placing the focus on our name promotes organizational identity, and leaves little doubt as to who we are and what we do.
Most publications undergo redesign periodically, and while SOHO's newsletter has evolved all along, we felt that the time was right for a complete redesign. We began with changing the cover from headlines and articles to the visual significance of a single photo. That same idea is carried inside with photos and other graphics to tell the stories and place emphasis on the significance of the historical resources that grace our region. Many of the standing features will remain the same; calendar notices and membership contributions, upcoming events and social pages.
We hope that you will be inspired to write articles for this new publication, stories of your house and restoration; your favorite historical building or site in San Diego and what it means to you; or share your knowledge of a local architect or builder with all of us.
Making such an overall change was a little scary; there is always a certain level of comfort in what we know. But inspired by who and what SOHO is emboldened us to create a publication with an image more in line with that. While every issue may not be in full color, we felt the grandeur of our endangered San Diego landscapes demanded it in our effort to preserve these vanishing parts of our heritage.
Our goal is to make this as engaging as we can, to bring as many San Diegans into the world of historic preservation as possible and we hope the new format does an even better job of meeting your needs as a member. As always, we look forward to your feedback on our efforts. |
MORE FROM THIS ISSUE
From the Editor
Most Endangered
A Brief History of Rancho Guejito
Another Part of the Story
The Threat
The Beauty of our State Parks in Peril
The Cultural Landscape Connection to Historic Preservation
What is a Cultural Landscape?
The Historic Home Landscape and Gardens
A Short Landscape Glossary
Importance of the Garden in Home Planning
When was Modern New?
Every Bungalow Represents our History
History Repeating
The Sherman-Glbert House
150th Anniversary of the Jackass Mail
Donations
Strength in Numbers
Lost San Diego
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