December, 2001 Volume 32, Issue 4
Neon Majorette Receives Women's Business Award
JAN PERCIVAL, Scribe Communications
SAN DIEGO (Oct. 16, 2001) -- The Neon Majorette, a beloved San Diego landmark at College Grove Center, recently received a Special Award during the San Diego Business Journal's annual Women Who Mean Business awards ceremony. The Majorette was among nearly 40 women recognized Oct. 11 for their contributions to the local business community.
The Neon Majorette is more than just some flashing lights, the Business Journal wrote in its Oct. 15 Women Who Mean Business special section, the Majorette is a symbol of a long-awaited economic revival for an entire community. For the residents surrounding the old College Grove Shopping Center the reinstallation of the Majorette symbolized an entire new era of business development and community pride.
Accepting the award from San Diego Business Journal Publisher Ted Owen was Kathy Kirk of Vestar Development Co. Vestar owns College Grove Center and recently donated the historic landmark to the San Diego preservation group, Save Our Heritage Organisation.
The neon majorette is a popular folk icon in San Diego that has survived the demolition of two homes and years of storage. First installed by California Neon in 1948, the majorette was part of an immense neon beacon for the Campus Drive-In Theater at 61st Street and El Cajon Boulevard. At the time, the majorette was one of the tallest neon installations in the country.
